Gun Control Essay Example for Free

Gun Control Essay Guns kill many innocent people every year. Some states require permits for guns and some states do not. There are many laws put in to effect to control guns. The main two laws that will be covered in this essay are just and unjust laws when it comes to gun control. (A just law is a man-made code squares with the moral law.) (An unjust law is that is out of harmony with the moral law) meaning that the† unjust law is not a law at all. † People have always been interested in using weapons for various reasons. The Constitution legally established the right for any law abiding citizen to keep and bear arms, yet proponents of gun control wish to steadily erode this law through regulation and legislation. Some people collect gun as collectors while some use them for protection and others use them for hunting. The term gun control is just that, a steady relentless effort to seize control by chipping away at the edges of the law until is gone entirely. While some people oppose the idea, others claim that the government should introduce tighter gun controls. The first argument of the opponents of strict gun control laws is that most people own guns to protect themselves. They claim that guns are necessary for self-defense because the police are unable to stop violent crime. Opponents further maintain that citizens keep guns to feel safe and defend themselves and their families whenever the need arises. Therefore, gun control laws disarm only the innocent people who obey the laws. Gun laws can protect people while the  same law can get someone injured, due to self-defense. No law should ever be broken because they are here to protect the people, so they say. If everyone abided by this gun law there will be no one in jail for shooting someone. There has to be something out there to help everyone understand the significance of the gun law, but there are always the opposers that make everything hard to understand. How can someone protect their family if they  cannot have guns, but the enemy â€Å"law breaker† will get their hands on one and cause harm to someone or even to their self. By not being able to protect their family makes it hard for someone to abide by these gun control laws. Every man should be able to protect their home with a gun as long the guns is kept in a safe place with child proof locks on them. Another argument put forward by people who are against gun-control is that many people keep the guns for sport and recreation. According to the opponents, these gun-owners are responsible citizens who do not intend to harm anyone. They further say that shooting and hunting are sports which many people enjoy, and gun control take firearms from hobbyist and hunters. Hunters are just trying to provide food for their families as a result of the gun law their family might starve. No one ever think about things like that they only think about how someone can be injured or killed when it comes to guns. Shooting sports can be relaxing but the gun law makes them stressful. Guns can really be dangerous when it is put in the hand of the wrong person in wrong in the wrong mind frame; therefor gun laws affect everyone that deals with some sort of guns. Most people think that gun control is absurd due to the fact that everyone doesn’t think the same way. Most sportsmen is against gun control because before the law came about they was able to live free and not worry about the violence these guns was causing. Hunters can’t hang their guns in the back window of their pick-up truck no more due to the  control laws. There should be a background check done for everyone before buying a gun so everyone don’t have to suffer for someone else mistakes. Some hunters think that gun control laws are too stiff. Guns have been around for a long time and really had no restrictions on them now hunters and sportsmen have to pay close attention to these laws so they won’t go to jail. Hunters think the gun law is unjust, while everyone else thinks it is just. (An unjust law is no law at all) makes it hard to distinguish between a just law. Recreational use for gun can be harmful to if someone is using that gun for the first time. Going to the gun range can be a stress reliever for some people and target practice for others. Needless to say but everyone no matter of age or experience should know the gun law if they going to be using a gun. Although some people oppose gun control law, others support  the idea because it may reduce the crime and accidental shootings. The reason of gun control law claims that not owning a gun can decrease the homicide that is happing. They assert that most murder victims are killed by firearms. It is also maintained that in robberies and assaults, victims are more likely to die when the criminal is armed with a gun than when he has another weapon. Most rappers rap about killing so if the kids start listening to this music they will start trying to be like the rappers, because young listeners indulge into rap music. A gun can be purchased in my different places and that’s how kids end up with them. Another reason why people oppose the gun law is because if everyone was able to carry a gun most of these killing by guns would not be happing. People must protect their self at all time because these gun laws can be for or against anyone. Most homicides with guns involved lead to people going to jail because they think they are bigger than the law, people must learn that laws are here to protect citizens. Martin Luther King Jr was killed by a gun and he was a non-violent person. People should be more like Dr. King and use the (non-violent) approach to solve any problem. An unarmed person is prone to a homicide due to the fact they can’t protect them self against an armed individual with a gun. The gun law should help people instead of hurting them. Many crimes can be stopped if the people stop be selfish. Murders happen every day and everywhere but it’s up to the people to stop them or at least decrease the rate of them happening. Guns should only be used by the military at war time but not to kill just to scare. Many people know the law some just think that it is put into effect or pertain to the ones that committing these homicides. The effects of gun control also assert the stricter laws can prevent accidental shooting especially among children. Children have a tendency to play with their parent’s gun because they think it is a toy. Parents should always keep their firearms in a safe with a child proof lock in the trigger well of their gun. If all parents that own guns lock the guns up and keep it away from their kids there would be less school shootings. A lot of youngster can be easily influenced by violent video games and TV shows that promote violence, therefore the gun laws should be tighter. Most youths today rather are out in the streets with the  wrong crowd than at home learning how to prevent homicides or accidental death due to gun control. Kids don’t know right from wrong unless their parents teach them. A lot of kids lost their lives because the parents didn’t know how to secure their guns correctly. The gun law is people should know if they want to own a firearm. In order to reach out and get the attention of the youth there has to be more parents getting involved in their kids’ lives and teach them about these gun laws if they got gun in their homes. To sum up, the opponents of gun control believe that tighter laws restrict only people who use firearms for self-protection or recreation whereas those who are in favor of gun control  claim that guns cause more harms than benefits. However, it is obvious that gun ownership is very risky, so it is necessary for the governments to introduce stricter gun laws and educate people about the firearms. With stronger gun control laws, the crime and murder rates will most likely decrease all over the world. Gun don’t kill people it the people who is not gun law educated that kills people. The gun control law was put into effect to help the citizens not to kill off the population, but many people is still getting hurt or kill by someone pulling the trigger on a gun. Works Cited Cohen, Samuel, â€Å"Letter from Birmingham Jail† 50 Essays: A Portable Anthology. 3rd Edition Blackmore, Howard L. â€Å"Guns and Rifles of the World† Firearm Pictorial Works: 1965 Marsh, Pamela C. â€Å"Madison Firearm Dealer Sentenced† Tallahassee, Florida 30 April 2014. (newspaper) â€Å"Guns Guns† April 2013. (magazine)

Atomic Bomb In World War 2 :: essays research papers

Atomic Bomb in World War 2 During World War II the United States government launched a $2 billion project. This project, known as the Manhattan Project, was an effort to produce an atomic bomb. This project was taken on by a group atomic scientists from all over the world. The first atomic bomb was not tested at all. It was dropped on Hiroshima, Japan on August 6, 1945 killing over 80,000 people and almost completely leveling the entire city. It destroyed more than 4 square miles, or 60% of the city. The flash of the blast was so intense it discolored the pavement and left imprints on the ground cast by the shadows of building and people. By studying these shadows scientists pinpointed the exact detonation point of the bomb.   Ã‚  Ã‚  Ã‚  Ã‚   The second atomic bomb was dropped just three days later on Nagasaki, Japan. 1/3 of the city was destroyed and 66,000 people were reported killed or injured. A memorial now marks the spot where the bomb exploded.   Ã‚  Ã‚  Ã‚  Ã‚   During the initial blast the A-bomb released about 85% of its energy as intense heat followed by a supersonic shock wave that is felt as a highly destructive high pressure air blast, which can easily demolish tall buildings, not to mention people. After the initial blast radiation covers the area, causing people, animals, and structures to practically disintegrate. Even years afterwards people were still dying and having health problems related to the radiation they were exposed to long before.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   There were many people that were strongly opposed to the using of nuclear weapons on Japan. But invading the is land instead of bombing would have taken perhaps 1 million us soldiers lives.   Ã‚  Ã‚  Ã‚  Ã‚   After 1945 the US made thousand of atomic bombs and a wide range of small size nuclear weapons like, land mines, missiles, and grenades. By 1965 the larger countries of the world had also developed atomic weapons.

Industry Analysis: Soft Drinks Essay

Barbara Murray (2006c) explained the soft drink industry by stating, â€Å"For years the story in the nonalcoholic sector centered on the power struggle between†¦Coke and Pepsi. But as the pop fight has topped out, the industry’s giants have begun relying on new product flavors†¦and looking to noncarbonated beverages for growth. † In order to fully understand the soft drink industry, the following should be considered: the dominant economic factors, five competitive sources, industry trends, and the industry’s key factors. Based on the analyses of the industry, specific recommendations for competitors can then be created. Dominant Economic Factors Market size, growth rate and overall profitability are three economic indicators that can be used to evaluate the soft drink industry. The market size of this industry has been changing. Soft drink consumption has a market share of 46. 8% within the non-alcoholic drink industry, illustrated in Table 1. Datamonitor (2005) also found that the total market value of soft drinks reached $307. 2 billion in 2004 with a market value forecast of $367. 1 billion in 2009. Further, the 2004 soft drink volume was 325,367. 2 million liters (see Table 2). Clearly, the soft drink industry is lucrative with a potential for high profits, but there are several obstacles to overcome in order to capture the market share. The growth rate has been recently criticized due to the U. S. market saturation of soft drinks. Datamonitor (2005) stated, â€Å"Looking ahead, despite solid growth in consumption, the global soft drinks market is expected to slightly decelerate, reflecting stagnation of market prices. † The change is attributed to the other growing sectors of the non-alcoholic industry including tea and coffee (11. 8%) and bottled water (9. 3%). Sports drinks and energy drinks are also expected to increase in growth as competitors start adopting new product lines. 2 Profitability in the soft drink industry will remain rather solid, but market saturation especially in the U. S. has caused analysts to suspect a slight deceleration of growth in the industry (2005). Because of this, soft drink leaders are establishing themselves in alternative markets such as the snack, confections, bottled water, and sports drinks industries (Barbara Murray, 2006c). In order for soft drink companies to continue to grow and increase profits they will need to diversify their product offerings. The geographic scope of the competitive rivalry explains some of the economic features found in the soft drink industry. According to Barbara Murray (2006c), â€Å"The sector is dominated by three major players†¦Coca-Cola is king of the soft drink-empire and boasts a global market share of around 50%, followed by PepsiCo at about 21%, and Cadbury Schweppes at 7%. † Aside from these major players, smaller companies such as Cott Corporation and National Beverage Company make up the remaining market share. All five of these companies make a portion of their profits outside of the United States. Table 3 shows that the US does not hold the highest percentage of the global market share, therefore companies need to be able to compete globally in order to be successful. Table 4 indicates that Coca-Cola has a similar distribution of sales in Europe, North America, and Asia. On the other hand, the majority of PepsiCo’s profits come from the United States (see Table 5). Compared to PepsiCo, Cadbury Schweppes has a stronger global presence with their global mix (see Table 7). Smaller companies are also trying to establish a global presence. Cott Corporation is a good example as indicated in Table 8. The saturation of the US markets has increased the global expansion by soft drink leaders to increase their profits. The ease of entry and exit does not cause competitive pressure on the major soft drink companies. It would be very difficult for a new company to enter this industry because they 3 would not be able to compete with the established brand names, distribution channels, and high capital investment. Likewise, leaving this industry would be difficult with the significant loss of money from the fixed costs, binding contracts with distribution channels, and advertisements used to create the strong brand images. This industry is well established already, and it would be difficult for any company to enter or exit successfully. Three leading companies have prominent presence in the soft drink industry. The leaders include the Coca-Cola Company, PepsiCo, and Cadbury Schweppes. According to the Coca- Cola annual report (2004), it has the most soft drink sales with $22 billion. The Coca-Cola product line has several popular soft drinks including Coca-Cola, Diet Coke, Fanta, Barq’s, and Sprite, selling over 400 drink brands in about 200 nations (Murray 2006a). PepsiCo is the next top competitor with soft drink sales grossing $18 billion for the two beverage subsidiaries, PepsiCo Beverages North America and PepsiCo International (PepsiCo Inc. , 2004). PepsiCo’s soft drink product line includes Pepsi, Mountain Dew, and Slice which make up more than one- quarter of its sales. Cadbury Schweppes had soft drink sales of $6 billion with a product line consisting of soft drinks such as A&W Root Beer, Canada Dry, and Dr. Pepper (Cadbury Schweppes, 2004). Financial Analysis The carbonated beverage industry is a highly competitive global industry as illustrated in the financial statements. According to John Sicher of Beverage Digest (2005), Coca-Cola was the number one brand with around 4. 5 billion cases sold in 2004. Pepsi followed with 3. 2 billion cases, and Cadbury had 1. 5 billion cases sold. However, the market share shows a different picture. Coca-Cola and PepsiCo control the market share with Coca-Cola holding 43. 1% and Pepsi with 31. 7% (see Graph 1); however these market shares for both Coca-Cola and PepsiCo 4 have slightly decreased from 2003 to 2004. Coca-Cola’s volume has also decreased 1. 0% since 2003, whereas PepsiCo’s volume has increased 0. 4% (see Graph 1). Diet Coke posted a 5% growth, but Coca-Cola’s other top 10 brands declined (Sicher, 2005). Overall, Coca-Cola’s market position has declined in 2004. The strategic group map (see Graph 1) also shows the growth of Cott Corp. of 18% which is significantly higher than that of Coca-Cola and PepsiCo. The American Beverage Association (2006) states that in 2004, the retail sales for the entire soft-drink industry were $65. 9 billion. Barbara Murray (2006e) analyzed the industry averages for 2004 and average net profit margin was 11. 29%. The current ratio average was 1. 11 and the quick ratio average was 0. 8. These figures help analyze the financial statements of the major corporations in the industry. As shown in Table 13, Coca-Cola has seen their net profit margin increase from 20. 7% to 22. 1% from 2003 to 2004. According to Coca-Cola’s annual report (2004), 80% of their sales are from soft drinks; therefore the total sales amount was used for their financial analysis. These figures show that their profits are increasing, but at a slow rate. This is in line with what is happening in the soft drink industry. The market is highly competitive and growth has remained at a stable level. The slight increase in Coca-Cola’s profit margin is most likely from their new energy drink product line. This industry is currently expanding rapidly, and is allowing the major beverage companies to increase their profits. Table 13 also shows Coca-Cola’s working capital was around $1. 1 billion in 2004. This is a large increase from 2003 at only $500 million. This shows that they have sufficient funds to pursue new opportunities. However, their current ratio and quick ratio are a cause for concern. A current ratio of 2 or better is considered good and Coca-Cola’s was 1. 102. This number shows that they may not have enough funds to cover short term claims. The quick ratio for 2004 was at 5 0. 906 and is considered good when it is greater than 1. This illustrates that Coca-Cola may not have the ability to pay short term debt without selling inventory. These two numbers are a concern because they are not able to satisfy their short term obligations. The current and quick ratios are in line with the industry averages, however (Murray, 2006e), Coca-Cola needs to improve these ratios in order focus on long-term plans (Coca-Cola Company, 2004). PepsiCo’s financial statements cannot be analyzed for only the soft drinks industry because they do not distinguish between businesses. Over half their profits are from snacks or other beverage items; however there are sales and profit figures for their two beverage subsidiaries. These sales figures grew from almost $16. 5 billion in 2003 to $18 billion in 2004 (Pepsi Co. Inc. , 2004). Their operating profit margin also increased 1% from 2003 to 2004 as illustrated in Table 13. This shows that beverage profits are increasing for them, but also at a slow rate. The increase could be due to the increase in market share that the Pepsi products gained in 2004 (Sicher 2004). The PepsiCo. Annual Report (2004) stated that beverage volume increased 3% in 2004, but was driven by the high growth of the non-carbonated beverage industry. Cadbury’s current and quick ratios are very similar to those of Coca-Cola. The current ratio and quick ratio for Cadbury Schweppes for 2004 were both 0. 917 (see Table 13). Again, the current ratio should be 2 or more, and the quick ratio should be over 1. This illustrates that Cadbury also has difficulty paying short term debt and claims. Cadbury’s net profit margin has increased by 0. 7% from 2003 to 2004. This can be attributed to their market share growth in 2004 of 0. 2% (Sicher, 2005). One ratio that is concerning is their debt to equity ratio for 2004 in Table 13. They have almost two times as much debt as they do to equity, which means that their funds are mainly provided by creditors as opposed to owners. This is concerning because they 6 owe a lot of money, and must make a decent profit to be able to pay it off. The industry average for debt to equity is 81%, and Cadbury is far from that number (2006e). Also, Cadbury has a negative working capital for both 2003 and 2004, meaning they have more liabilities than assets. This shows that they do not have any funds to pursue new opportunities, as their current assets are being used to pay off liabilities (Cadbury, 2004). Overall, the financial statements of the three top competitors in the soft drink industry show that the industry is highly competitive and has little growth. Net profit margins increased for all three corporations, however only at a small rate. It also seems that all three companies lack sufficient current and quick ratios, but are all within a reasonable range of the industry average (2006e). This may be due to expanding their product lines to include energy drinks and non-carbonated beverages in order to increase profits and diversify their business. The soft drinks market is now in the matured stage of the life cycle. Growth in the industry has remained stagnant, and the financial statements of the major corporations in the industry illustrate that their sales and income are following this trend. The companies are in good financial positions; gross profits and net profit margins are continuing to increase each year. The leverage and activity ratios are all within reasonable range. However, one area all three corporations need to improve on is the liquidity ratios. Their quick and current ratios are low and need to be increased so they are able to meet short-term obligations. Five Competitive Forces for Coca-Cola Company The soft drink industry is very competitive for all corporations involved, with the greatest competition being that from rival sellers within the industry. All soft drink companies have to 7 think about the pressures; that from rival sellers within the industry, new entrants to the industry, substitute products, suppliers, and buyers. The competitive pressure from rival sellers is the greatest competition that Coca-Cola faces in the soft drink industry. Coca-Cola, Pepsi Co. , and Cadbury Schweppes are the largest competitors in this industry, and they are all globally established which creates a great amount of competition. Though Coca-Cola owns four of the top five soft drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite), it had lower sales in 2005 than did PepsiCo (Murray, 2006c). However, Coca-Cola has higher sales in the global market than PepsiCo. In 2004, PepsiCo dominated North America with sales of $22 billion, whereas Coca-Cola only had about $6. 6 billion, with more of their sales coming from overseas, as shown in Table 4 and Table 5. PepsiCo is the main competitor for Coca-Cola and these two brands have been in a power struggle for years (Murray, 2006c). Brand name loyalty is another competitive pressure. The Brand Keys’ Customer Loyalty Leaders Survey (2004) shows the brands with the greatest customer loyalty in all industries. Diet Pepsi ranked 17th and Diet Coke ranked 36th as having the most loyal customers to their brands. Refer to List 15 for the brand loyalty rankings of the various competitors. The new competition between rival sellers is to create new varieties of soft drinks, such as vanilla and cherry, in order to keep increasing sales and enticing new customers (Murray, 2006c). New entrants are not a strong competitive pressure for the soft drink industry. Coca-Cola and Pepsi Co dominate the industry with their strong brand name and great distribution channels. In addition, the soft-drink industry is fully saturated and growth is small. This makes it very difficult for new, unknown entrants to start competing against the existing firms. Another barrier to entry is the high fixed costs for warehouses, trucks, and labor, and economies of scale. New 8 entrants cannot compete in price without economies of scale. These high capital requirements and market saturation make it extremely difficult for companies to enter the soft drink industry; therefore new entrants are not a strong competitive force (Murray, 2006c). Substitute products are those competitors that are not in the soft drink industry. Such substitutes for Coca-Cola products are bottled water, sports drinks, coffee, and tea. Bottled water and sports drinks are increasingly popular with the trend to be a more health conscious consumer. There are progressively more varieties in the water and sports drinks that appeal to different consumers’ tastes, but also appear healthier than soft drinks. In addition, coffee and tea are competitive substitutes because they provide caffeine. The consumers who purchase a lot of soft drinks may substitute coffee if they want to keep the caffeine and lose the sugar and carbonation. Specialty blend coffees are also becoming more popular with the increasing number of Starbucks stores that offer many different flavors to appeal to all consumer markets. It is also very cheap for consumers to switch to these substitutes making the threat of substitute products very strong (Datamonitor, 2005). Suppliers for the soft drink industry do not hold much competitive pressure. Suppliers to Coca-Cola are bottling equipment manufacturers and secondary packaging suppliers. Although Coca-Cola does not do any bottling, the company owns about 36% of Coca-Cola Enterprises which is the largest Coke bottler in the world (Murray, 2006a). Since Coca-Cola owns the majority of the bottler, that particular supplier does not hold much bargaining power. In terms of equipment manufacturers, the suppliers are generally providing the same products. The number of equipment suppliers is not in short supply, so it is fairly easy for a company to switch suppliers. This takes away much of suppliers’ bargaining power. 9. The buyers of the Coca-Cola and other soft drinks are mainly large grocers, discount stores, and restaurants. The soft drink companies distribute the beverages to these stores, for resale to the consumer. The bargaining power of the buyers is very evident and strong. Large grocers and discount stores buy large volumes of the soft drinks, allowing them to buy at lower prices. Restaurants have less bargaining power because they do not order a large volume. However, with the number of people are drinking less soft drinks, the bargaining power of buyers could start increasing due to decreasing buyer demand (Murray, 2006a). Porter’s Five Forces Model identifies the five forces of competition for any company. The recognition of the strength of these forces helps to see where Coca-Cola stands in the industry. Of the five forces, rivalry within the soft drink industry, especially from PepsiCo, is the greatest source of competition for Coca-Cola. Industry Changes The soft drink industry is affected by macroenvironmental factors of the industry that will lead to change. First, the entry/exit of major firms is a trend in the industry that will likely lead to change. More specifically, merger and consolidation has been prevalent in the soft drinks market, causing some firms to exit the industry and then re-enter themselves. Several leading companies have been looking to drive revenue growth and improve market share through the increased economies of scale found through mergers and acquisitions. One specific example is how PepsiCo acquired Quaker Oats, who bought Gatorade which will help expand PepsiCo’s energy drink sector (Datamonitor, 2005). This trend has increased competition as firms’ diversification of products is increasing. A second trend in the macroenvironment is globalization. With the growing use of the internet and other electronic technologies, global communication is rapidly increasing. This is 10 allowing firms to collaborate within the country market and expand into world markets. It has driven competition greatly as companies strive to be first-movers. Specifically, the global soft drink market’s compound annual growth rate (CAGR) is expected to expand to 3. 6% from 2004 to 2009 (Datamonitor, 2005). Third, changing societal concerns, attitudes, and lifestyles are important trends. In the United States and Europe, people are becoming more concerned with a healthy lifestyle. â€Å"Consumer awareness of health problems arising from obesity and inactive lifestyles represent a serious risk to the carbonated drinks sector† (Datamonitor, 2005, p. 15). The trend is causing the industry’s business environment to change, as firms are differentiating their products in order to increase sales in a stagnant market. Thus, the long-term industry growth rate, the fourth trend, shows low growth in recent years. Since 2000, the CAGR is 1. 5 per cent (Datamonitor, 2005). The low growth rates are of concern for soft drink companies, and several are creating new strategies to combat the low rates. This leads to the fifth trend of growing buyer preferences for differentiated products. Because soft drinks have been around since as early as 1798 (American Beverage Association, 2006), buyers want innovation with the products they buy. In today’s globalizing society, being plain is not good enough. According to Barbara Murray (2006c), â€Å"The key for all of these beverage companies is differentiation. The giants have new formulations and appearances. Whatever the strategy, be it a new color, flavor, or formula, companies will strive to create the greatest brand awareness in the minds of the consumer in the hopes of crowding out its competitors. † Thus, the last trend, product innovation, is necessary to combat buyers need for a variety of tastes. Firms are already differentiating by taste, with the Coca-Cola company as an example. The firm’s product line includes regular Coca-Cola, Diet Coke, Diet cherry Coke, 11 cherry Coke, Vanilla Coke, Coca-Cola with Lime, Coca-Cola with lemon and many more (Murray, 2006a). Key Success Factors. Key factors for competitive success within the soft drink industry branch from the trends of the macroenvironment. Primarily, constant product innovation is imperative. A company must be able to recognize consumer wants and needs, while maintaining the ability to adjust with the changing market. They must keep up with the changing trends (Murray, 2006c). Another key factor is the size of the organization, especially in terms of market share. Large distributors have the ability to negotiate with stadiums, universities and school systems, making them the exclusive supplier for a specified period of time. Additionally, they have the ability to commit to mass purchases that significantly lower their costs. They must implement effective distribution channels to remain competitive. Taste of the product is also a key factor for success. Furthermore, established brand loyalty is a large aspect of the soft drink industry. Many consumers of carbonated beverages are extremely dedicated to a particular product, and rarely purchase other varieties. This stresses the importance of developing and maintaining a superior brand image. Price, however, is also a key factor because consumers without a strong brand preference will select the product with the most competitive price. Finally, global expansion is a vital factor in the success of a company within the soft drink industry. The United States has reached relative market saturation, requiring movement into the global industry to maintain growth (Datamonitor, 2005). Recommendations 12 Looking towards the future, the most important recommendation to Coca-Cola is continuing product innovation and expansion of their product line. The soft-drinks industry is fully saturated with competitors. Also, the industry is no longer expanding, and market share is actually decreasing as more consumers are looking to healthier options. By continually introducing new products, Coca-Cola will be able to increase their profits and allow the company to continue to grow. Also, having a diverse product line will make the corporation very stable, which is appealing to investors and creditors. A second recommendation would be to sustain or increase the global market share. Coca-Cola is very well-established globally, and is the global soft-drinks leader. This is very important to sustain because it is the source of the majority of their profits. If they lose global market share, their profits will decline dramatically. A final recommendation for Coca-Cola is to maintain and try to increase their brand loyalty. Diet Coke has the second highest brand loyalty of all the soft-drink competitors’ brands, and solid advertising campaigns will help maintain the brand loyalty. They can also strive to obtain higher brand loyalty in all other brands, not solely Diet Coke. The brand loyalty is important because it will allow Coca-Cola to sustain profits and maintain their market share. 13 Appendix Table 1: Datamonitor (2005, May). Global Soft Drinks: Industry Profile.New York. Reference Code: 0199-0802. Table 2: Datamonitor (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. 14 Table 3: Datamonitor (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. Table: 4 Murray, Barbara. (2006a). The Coca-Cola Company. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/factsheet. x html? ID=10359 Coca-Cola 2004 Sales $ mil. % of total Europe/Eurasia/Middle East 7,195 33 North America 6,643 30 Asia 4,691 21 Latin America 2,123 10 Africa 1,067 5 Corporate 243 1 Total 21,962 100 Table 5: Murray, Barbara. (2006b). Pepsi Co. Hoovers. Retrieved February 13, 2006, From http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=11166 Pepsi Co. 2004 Sales $ mil. % of total US 18,329 63 Mexico 2,724 9 UK 1,692 6 Canada 1,309 4 Other countries 5,207 18 Total 29,261 100 15 Table 6: Murray, Barbara. (2006b). Pepsi Co. Hoovers. Retrieved February 13, 2006, From http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=11166 Pepsi Co. 2004 Sales $ mil. % of total PepsiCo International 9,862 34 Frito-Lay North America 9,560 33 PepsiCo Beverages North America 8,313 28 Quaker Foods North America 1,526 5. Total 29,261 100 Table 7: Murray, Barbara. (2006d). Cadbury Schweepes Inc. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. x html? ID=41767 Cadbury Schweppes 2004 Sales % of total Americas Beverages 33 Europe, Middle East, Africa 25 Americas Confectionery 16 Asia/Pacific 16 Europe Beverages 10 Total 100 Table 8: Walker, Tim (2006). Cott Corporation. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=42846 Cott Corporation 2004 Sales $ mil. % of total US 1,221. 8 74 Canada 189. 5 12 UK & Europe 186. 9 11. International 48. 1 3 Total 1,646. 3 100 Table 9: Select Financial Data from 2004 Income Statements. 2004 Annual Reports. (in millions) *only 50% of total sales included, the part attributed to beverage sales 16 Table 10: Select Financial Data from 2003 Income Statements. 2004 Annual Reports. (in millions) *only 50% of total sales included, the part attributed to beverage sales Table 11: Select Financial Data from 2004 Balance Sheets. 2004 Annual Reports. (in millions) *only 50% of total sales included, the part attributed to beverage sales 17 Table 12: Select Financial Data from 2003 Balance Sheets. 2004 Annual Reports. (in millions) *only 50% of total sales included, the part attributed to beverage sales 18 Table 13: Financial Analysis. Annual Reports. 19 Strategic Group Map goes here! 20 List 1: Brand Keys’ Customer Loyalty Leaders survey (2004) Brandweek. com Brand Loyalty Rankings This year/Brand/Last Year 1. Google. com (2) 2. Avis (1) 3. Verizon Long Distance (4) 4. KeySpan Energy (9) 5. Samsung Mobile Phone (7) 6. Hyatt Hotels (19) 7. Sprint Long Distance (3) 8. Canon Office Copier (8) 9. Yahoo. com (14) 10. Miller Genuine Draft (5) 11. Ritz-Carlton Hotels (17) 12. PSE&G (15) 13. Amazon. com (12) 14. Marriott Hotels (13) 15. Swissotel (NR) 16. Discover Card (27) 17. Diet Pepsi (31) 18. Budweiser (16) 19. Motorola Mobile Phone (10) 20. Coors (NR) 21. Netscape. com (59) 22. Sony Ericsson Mobile Phone (93) 23. Capital One Credit Card (29) 24. L. L. Bean Catalogue (20) 25. Wal-Mart (33) 26. Skechers (NR) 27. New Balance Athletic Shoe (22) 28. Miller Lite (87) 29. Starbucks (6) 30. Radisson (48) 31. BP Gasoline (79) 32. Inter-Continental Hotels (NR) 33. Sears Catalogue (30) 34. Verizon Wireless (37) 35. Schwab. com (26) 36. Diet Coke (47) 37. Mobil Gasoline (25) 38. T-Mobile Wireless (76) 39. Bell South Long Distance (28) 40. Adidas Athletic Shoe (23) 41. ETrade. com (42) 42. J. Crew Catalogue (54) 43. FedEx (50) 44. Westin Hotels (73) 45. Excite. com (35) 46. Hilton Hotels (36) 47. HotBot. com (34) 48. Sanyo Mobile Phone (NR) 49. MSN. com (38) 50. AltaVista. com (51) 21 51. AT&T Long Distance (24) 52. Spring PCS Wireless (60) 53. Pepsi (61) 54. Target (62) 55. Jet Blue Airways (67) 56. Bud Light (32) 57. Sears Store (40) 58. Sheraton Hotels (46) 59. Land’s End Catalogue (55) 60. Hampton Inn Hotels (NR) 61. Nokia Mobile Phone (11) 62. MCI Long Distance (83) 63. Holiday Inn Hotels (NR) 64. Ameritrade. com (104) 65. Best Western Hotels (NR) 66. Lycos. com (39) 67. Wyndham Hotels (68) 68. Xerox Office Copier (82) 69. Today (NBC) (56) 70. NFL (70) 71. MLB (58) 72. AOL. com (88) 73. Fox & Friends (Fox News Channel) (NR) 74. Southwest Airlines (64) 75. Exxon Gasoline (43) 76. DHL/Airborne Express (45) 77. BarnesandNoble. com (152) 78. AskJeeves. com (113) 79. Embassy Suites (86) 80. Nextel Mobile Phone (148) 81. SBC Long Distance (21) 82. TDWaterhouse. com (49) 83. Apple Computers (66) 84. Budget Rent A Car (71) 85. Subway (91) 86. Coors Light (81) 87. Texaco Gasoline (18) 88. Poland Spring (NR) 89. Chevron Gasoline (44) 90. J. C. Penney (75) 91. Expedia. com (85) 92. Fidelity. com (65) 93. Qwest Long Distance (41) 94. Visa Card (100) 95. UPS (127) 96. Aquafina (NR) 97. Gateway Computers (53) 98. Hertz (84) 99. Amstel Light (97) 100. Amoco Gasoline (101) 101. Nike (94) 102. Ramada Hotels (NR) 103. T. Rowe Price Mutual Fund (74) 104. Cingular Wireless (107) 105. Con Edison (57) 106. Enterprise Rent-A-Car (90) 22 107. Nextel Wireless (134) 108. Delta Air Lines (72) 109. American Morning (CNN) (63) 110. Arrowhead (NR) 111. Dell Computers (69) 112. Fleet Bank (157) 113. NBA (98) 114. New York Life Insurance (139). 115. Pizza Hut (105) 116. National Discount Brokers (102) 117. MerrillLynch. com (95) 118. NEC (NR) 119. Panasonic Mobile Phone (124) 120. Fidelity (96) 121. Dasani (NR) 122. Papa John’s (118) 123. CDNow. com (153) 124. Datek. com (77) 125. Siemens Mobile Phone (52) 126. IBM Computers (110) 127. Best Buy (154) 128. Reebok Fitness Shoes (103) 129. Sunoco Gasoline (121) 130. Wendy’s (115) 131. Wachovia Bank (89) 132. Good Morning America (ABC) (120) 133. Buy. com (142) 134. Corona (132) 135. CheapTickets. com (NR) 136. HP Computers (92) 137. PNC Bank (NR) 138. Shell Gasoline (119) 139. Dunkin’ Donuts (109). 140. Coca-Cola (129) 141. Citibank (112) 142. Early Show (CBS) (151) 143. AT&T Wireless (99) 144. Travelocity. com (138) 145. Bank of New York (158) 146. Bank of America (NR) 147. Continental Airlines (114) 148. CSFB. com (125) 149. Toshiba Computers (NR) 150. JP Morgan Chase Bank (106) 151. Krispy Kreme Doughnuts (117) 152. American Express Credit Card (135) 153. Deer Park (NR) 154. Sony Vaio (111) 155. Fodors. com (128) 156. Domino’s Pizza (122) 157. Compaq Computers (80) 158. KFC (116) 159. Little Caesars (140) 160. Putnam (126) 161. Burger King (136) 162. Vanguard Mutual Fund (78) 23 163. United Air Lines (137) 164. Evian (NR) 165. Heineken (155) 166. Minolta Office Copier (159) 167. Travelers Insurance (144) 168. McDonald’s (141) 169. National Car Rental (145) 170. Sharp Office Copier (169) 171. Hotels. com (147) 172. Janus Mutual Fund (123) 173. Ricoh Office Copier (164) 174. Godfather’s (130) 175. Roundtable Pizza (131) 176. MetLife Insurance (162) 177. First USA (NR) 178. Fila (172) 179. Arby’s (161) 180. American Airlines (143) 181. USPS Parcel Delivery (156) 182. Prudential Insurance (163) 183. Dollar Rent A Car (167) 184. Bank One (NR) 185. Hardee’s (165) 186. Mountain Dew (168) 187. PriceLine. com (160) 188. Chuck E. Cheese Pizza (146) 189. MasterCard (150) 190. US Airways (166) 191. Aetna Insurance (174) 192. 7 Up (170) 193. Dr Pepper (176) 194. Alamo Rent-a-Car (178) 195. Jack in the Box Restaurant (171) 196. Taco Bell (173) 197. The Hartford Insurance (175) 198. Beck’s (179) 199. White Castle (177) 200. NHL (180) 201. Diet 7 Up (108) 202. Kmart (182) 203. Diet Dr Pepper (133) 24 Works Cited American Beverage Association (2005). Soft Drink Facts. Retrieved February 21, 2006 from http://www. ameribev. org/variety/facts. asp Cadbury Schweppes. (2004). 2004 Annual Report. Retrieved February 17, 2006 from http://www. cadburyschweppes. com Datamonitor. (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. Hein, Kenneth. (2004). Brand Loyalty 2004. Retrieved February 12, 2006 from http://www. brandkeys. com/news/press/102504Brandweek. Loyalty. pdf Murray, Barbara. (2006a). The Coca-Cola Company. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/factsheet. xhtml? ID=10359 Murray, Barbara. (2006b). Pepsi Co. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. xhtml? ID=11166 Murray, Barbara. (2006c). Carbonated Beverages. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/ind/overview. xhtml? HICID=1049 Murray, Barbara. (2006d). Cadbury Schweppes Inc. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/profile. x html? ID=41767 Murray, Barbara. (2006e). Comparison Data. Hoovers. Retrieved February 13, 2006, from http://premium. hoovers. com/subscribe/co/fin/comparison. xhtml? ID=10359 PepsiCo Inc. (2004). 2004 Annual Report. Retrieved February 17, 2006 from http://www. pepsico. com Sicher, J. D. (2005). Beverage.

The Sociological Imagination Essay examples - 1118 Words

Having written The Sociological Imagination in 1959, C. Wright Mills was brought up in a society far more different and archaic than the idea of contemporary society today. The ideals that were imparted to him during his lifetime provided a framework to the ideals that are imparted to people today; however, like all incarnations, processes and ideas adapted to situate themselves into the transitioning threads of society. Through his elaboration on the sociological imagination, C. Wright Mills portrays the plight of the average citizen during his time period in a jaded light thereby providing a limited, but nonetheless relevant scope of the sociological plight of the average citizen in contemporary society. Within the first paragraph of†¦show more content†¦While this idea and concept remains relevant to society today, the example Mills uses seem to be pertaining to the society that he knows to be true. For instance, Mills describes how contemporary society is attributed to t he individual successes and failures of men and women. Instead, I find that to be imprecise. History should be about how society evolves or changes and the collective forces of the individual changes in the lives of men and women make up history, not simply the individual successes and failures. Another example of Mills’s balance of precision and imprecision is when he discusses the first fruit of this imagination. He writes to the testament that we can only understand our fate and our experience once we find ourselves in society; our sociological location. He also adds on by discussing how we can only understand our experiences by looking at the experiences of those in similar circumstances to us. I feel as if a relevant example of this would be the poverty cycle that explains why it is so difficult for someone to break out of poverty. But, on that same token, I think Mills’s overestimates his theory: there are notable examples of people surpassing any limits imposed by their sociological location and situating themselves into new locations. Mills’s often seems to coin a theory that has relevance, but is defied by history itself. Through his notable examples on the relationship betweenShow MoreRelatedSociological Imagination636 Words   |  3 Pagesproblems, family problems or an individual just may not be happy. Although, if this person uses their social imagination it may be a little easier for them to cope with their depression. Looking at their problems in a more general perspective helps them realize they are not alone and these are daily problems everyone faces. Sociologist C. Wright Mills quotes â€Å"The sociological imagination enables its possessor to understand the larger historical scene in terms of its meaning for the innerRead MoreThe Sociological Imagination And Me Essay1343 Words   |  6 PagesThe Sociological Imagination and Me Charles Wright Mills was a writer, a researcher, a teacher, a scholar and a well known sociologist. He was the author of the 1959 book, The Sociological Imagination. This book was poorly received by the sociological community at first, but it is one of the most widely read sociological texts today. The Sociological Imagination and Mills’ other works have had an immense impact on sociology, as he influenced many other scholars and the â€Å"New Left† movement of theRead MoreSociological Imagination Essay703 Words   |  3 Pagesï » ¿ Tierra Hodge Dr. Ngeo Boon Lin Intro to Sociology October 1, 2014 Sociological Imagination What is sociological imagination? According to C. Wright Mills sociological imagination is the ability to see how individual experiences are connected to the larger society. Sociological perspective enables one to grasp connection to history and biography. History is the background and biography is the individual’s specific experiences. C.Wright Mills came up with the idea that in order for one to understandRead MoreC. Wright Millss Sociological Imagination1301 Words   |  6 PagesThe sociological imagination, a concept coined by C. Wright Mills, is defined as, â€Å"the awareness of the relationship between personal experience and wider society.† The sociological imagination is not an innate way of thinking, therefore its inverse is commonly referred to as the ordinary way of thinking. People who think ordinarily, do not make connections between what is happening in their own milieu and what is happening in the larger society they live within. The memoir of Michael P atrick MacDonaldRead MoreSociological Imagination By C. Wright Mills942 Words   |  4 PagesSociological imagination according to C. Wright Mills (1959) â€Å"enables its possessor to understand the larger historical scene in terms of its meaning for the inner life and the external career of a variety of individuals† (p.5) Mills in this book of The Sociological Imagination explains how society shapes the people. Mills wants people to be able to use sociological imagination to see things in a sociology point of view, so they can know the difference between personal troubles versus personal issuesRead MoreThe Sociological Imagination By C. Wright Mills Essay1970 Words   |  8 Pagesmay not be within our control, and it takes a toll on our lives. As a person experiences something that is out of their control, it is related back to social forces; this is what the sociological imagination is. C. Wright Mills, author of â€Å"The Sociological Imagination†, explains how the sociological imagination plays a part in human development, and how certain social forces affecting the lives of those who are constantly facing hardships. He explains that the problems that we face as human beingsRead MoreThe Sociological Imagination : C. Wright Mills1822 Words   |  8 PagesC. Wright Mills defines the sociological imagination as, â€Å"what they need, and what they feel they need, is a quality of mind that will help them to use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves†. Mills also says that the sociological imagination enables us to grasp history and biography and the relations between the two within society. When I read Chapter One: The Promise from C. WrightRead MoreThe Sociological Imagination : C. Wright Mills907 Words   |  4 Pageslimited to their day to day life and personal experiences that are directly related to them, they cannot see the bigger picture. They do not yet know that the sociological imagination can set them free from this trap and as C. Wright Mills said, In many ways it is a terrible lesson; in many ways a magnificent one.. The sociological imagination is truly an incredible thing. Most people go through life indeed feeling trapped by the personal troubles that plague their lives and some never even considerRead MoreThe Sociological Imagination As Described By C. Wright Mills930 Words   |  4 PagesThe sociological imagination as described by C. Wright Mills is â€Å"the ability to understand the intersection between biography and history or interplay of self and the world.† (13) Mills also describes the sociological imagination by saying, â€Å"we have come to know every individual lives, from one generation to the next, in some society; that he lives out a biography, and that he lives out within some historical sequence. By the fact of his living he contributes, however minutely, to the shaping ofRead MoreSociological Imagination Coined By Sociologist C. Wright Mills1138 Words   |  5 PagesThroughout our lives we encounter numerous personal troubles, no matter big ones or trivial ones. H owever, one may seldom relate their problems in a sociological level rather often try to ascribe the blame to their personal wrongs. In this essay I would introduce the topic of sociological imagination coined by sociologist C. Wright Mills, describing how personal matters have all sorts of interwoven relationships with social issues. It is also important to realize that there are distinctions between